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Are we Becoming More Materialistic?

Posted on March 9, 2023March 9, 2023 by Shruthi Abhilash
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 A Look At Society’s Obsession With Stuff!

In today’s world, getting caught up in the rat race and the never-ending cycle of working to earn more money to buy more things is normal. We’re constantly bombarded with ads and social media posts telling us that we need the latest and greatest product. Research shows that, in general, we are becoming more materialistic. A recent study found that the number of people who consider possessions and money to be “very important” has risen drastically in the past few years. There are several reasons behind our obsession with things. For one, we live in a culture that values wealth and status over our mental well-being. We are also bombarded with images of lifestyles we can’t afford, which creates a feeling of dissatisfaction with what we have.

Whether we like it or not, we live in a society that is obsessed with stuff – and it seems that the more we have, the more we want. But what is this doing to us? Do all these possessions make us happy? Or is it just making us more stressed and anxious? So let us look at the realities of our materialistic world and its impact on us. And also the psychology behind why we crave the stuff and how we can break the cycle of materialism.

How our obsession with stuff is impacting us?

Living in the age of “the internet”, we’re constantly surrounded by a barrage of advertisements and material possessions. But how is this obsession impacting us? One of the most glaring impacts of our materialistic society is a decrease in happiness and satisfaction. A recent study found that people who focused more on material possessions were less likely to be satisfied with their lives than those who weren’t as materialistic. So why is this the case?

People who focus on possessions often feel their happiness is tied to their possessions. This creates a ‘rat race’, where the pursuit is never-ending and often unsatisfying. The more stuff you have, the more you want. This is due to a psychological phenomenon known as ‘hedonic adaptation, which is the process of adapting to something (usually a material possession) and then wanting something more once the item no longer offers the same level of satisfaction. This can lead to a cycle of never-ending materialism, which is difficult to break.

The psychology behind why we crave stuff

So, why is it that we’re so drawn to material possessions in the first place? Well, the answer may lie in the power of social comparison. In today’s world, it’s easy to compare ourselves to others, particularly on social media. We’re constantly surrounded by images of people with the latest possessions, and it’s easy to think that we need these things to be successful. This is due to an unconscious bias known as the ‘competing humans’ hypothesis. This hypothesis suggests that humans are predisposed to compare themselves to others and strive for the same level of success or possessions, and this often leads to envy and materialistic desires.

How to break the cycle of materialism?

One of the most effective ways to break this cycle is to focus on experiences rather than material possessions. Experiences often lead to more lasting success and a greater sense of satisfaction than material possessions. For example, spending money on a weekend getaway is likely to be more enjoyable and more memorable than buying the latest designer handbag. Another effective way to break the cycle of materialism is to practice gratitude and focus on what you already have. Increasing your level of gratitude can lead to improved happiness and satisfaction with life. So make an effort to be grateful for what you do have and appreciate it more.

Conclusion

In conclusion, our obsession with stuff has a serious impact on our happiness and satisfaction. We’re constantly surrounded by materialistic stuff and tempted by the idea of having more. Materialism is something we will never be able to escape entirely. However, through conscious consumption habits, embracing minimalism, By focusing on experiences and practising gratitude, we can successfully break the cycle of materialism and start living a more meaningful and satisfying life. The best things in life are not things but experiences!

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